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SHE Conference

Authenticity Unleashed: Crafting Your Personal Brand for Empowerment and Inclusivity

What does it mean to unlock your true authenticity? This is the core topic that will be explored by Carolyn Brand in her workshop at the 2024 SHE Conference in Oslo Spektrum on April 11th. In this week’s newsletter, Carolyn has kindly shared some of her insights and the history behind the approach of her workshops and seminars.


Carolyn passionately advocates for individuals, empowering them to embrace authenticity and shape a unique personal brand for impactful change. Drawing from her 30 years in global high-tech corporations, including Rolls-Royce, she spotlights the transformative power of personal authenticity. Carolyn's mission is to guide women irrelevant of their industry or profession, enabling them to flourish authentically and confidently in all aspects of life.


As a trailblazer, Carolyn believes every individual has the power to shape a unique personal brand for personal and collective empowerment. Through strategic initiatives, she empowers women to authentically navigate their professional journeys, contributing to positive change on personal and societal levels.


Carolyn's approach underscores the profound impact of embracing one's true self. Her commitment to fostering inclusivity and empowerment positions her as a catalyst for change. In roles as an Impact Strategist, Leadership Consultant, and Inspirational Speaker, Carolyn inspires and guides others towards authenticity, empowerment, and positive change, envisioning a world where individuals confidently shape their personal brands for lasting impact.


The Power of Embracing Personal Diversity


The inspiration for this workshop came through a journey of evolution. Initially, my focus was on working with women to help them celebrate themselves, gain confidence, and assertiveness. I wanted them to ask for what they truly deserved, especially in negotiations and career advancement. 


However, as I delved deeper into this work, I noticed a common challenge among the women I encountered. It went beyond mere impostor syndrome or fear of being assertive. It was about understanding and embracing their true identity and value. Many of us struggle with recognizing our worth and confidently asserting it. 


This realization led me to understand the importance of authenticity in unleashing one's full potential. So, the workshop aims to help individuals embrace their authentic selves, which is crucial for personal and professional growth.



Reflecting on my 30-year career journey, I realized that my leadership style, initially competitive and result-driven, didn't necessarily serve as a positive example for aspiring women leaders. It took me time to recognize the negative impact of this approach and the importance of balanced leadership, empathy, and collaboration. 


Integrating my successes, mistakes, and lessons learned, I designed workshops that incorporate practical tools and reflective exercises. By openly sharing my own journey, I aim to inspire others to embrace authenticity and inclusive leadership.


Authenticity, to me, means having the courage to be oneself, embracing both imperfections and strengths, and resisting external pressures. In today's fast-paced and often superficial leadership landscape, authentic leaders stand out as beacons of integrity and trust. 


When leaders are authentic, they inspire confidence and foster genuine connections. Authenticity is not just a concept but a dynamic experience that creates transparency and mutual respect, essential for effective leadership in any context.


My hope is for participants to leave the workshop with a clear vision of their authentic selves and practical tools to articulate this authenticity through their personal brand. 


By cultivating self-awareness and exercising restraint in judging themselves and their circumstances, individuals can create environments where authenticity thrives. I want them to feel empowered to live authentically and make choices aligned with their values, even in challenging situations.


The ripple effect of authenticity illustrates how individual authenticity can create a broader impact on teams, organizations, and communities. When individuals embrace authenticity, they inspire others to do the same, creating a convergence of authentic leadership that fosters openness, diversity, and inclusivity. 


This ripple effect contributes to a more equitable and just leadership landscape, where individuality is celebrated, and everyone's contributions are valued. 


Authenticity becomes the norm, leading to enhanced well-being and success for all!

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